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Plug In America (PIA) partnered with Clean Cities Coalitions in Connecticut, Massachusetts, Rhode Island, and Vermont to boost consumer awareness and adoption of plug-in electric vehicles (PEVs). The project worked to overcome consumer confusion through educational ride and drive events and PEV showcase events that connected potential PEV owners with local dealers. PIA also explored and tested methods for educating car dealerships and salespeople in order to improve the PEV purchase experience for consumers.

The project succeeded in designing and implementing 42 PEV showcase events that delivered a total of 1,750 individual test ride and drive experiences which exposed over 72,500 individuals to PEVs. These showcases were a combination of community, workplace, and fleet events. Each event included a pre-drive and post-drive survey; the results of which proved the ride and drive experience resulted in a shift toward greater consumer awareness of PEVs. PIA also developed training content and conducted three in-dealership PEV training sessions in the Boston, Massachusetts areas. These sessions included instruction on how to access and use the PEV Dealer Dashboard, a tool that shares information on PEV incentives, utility rates, equipment options and qualified charging station installers.