Western Washington Clean Cities and Communities

Brian Trice

Brian Trice, Executive Director of the Columbia-Willamette and Western Washington Clean Cities Coalitions, is a visionary leader in the alternative fuels industry and a 2023 inductee into the Clean Cities and Communities Hall of Fame. This honor recognizes his outstanding contributions to advancing efficient transportation fuels and technologies. As an ambassador for alternative fuels and a champion for fuel economy, Brian’s exemplary dedication and leadership are paving the way for a energy-efficient transportation future.
In 2011, Brian founded the Green Transportation Summit & Expo, now one of the largest regional alternative fuel transportation conferences in the nation. Initially hosted in a fleet maintenance workshop, the event has grown to attract over 700 attendees and 100 sponsors annually at the Greater Tacoma Convention Center. Brian also co-produced other major alternative fuel transportation events, including the Mobilize California Summit and the West Coast Collaborative Partners Meeting
Brian's contributions extend beyond conferences. At Freightliner dealership, he was the company’s first Alternative Fuels Expert, shaping an emerging industry by developing programs that paved the way for widespread energy-efficient technology adoption. He also led the creation of Oregon’s first Alternative Fuels Program, establishing fleet industry curriculum and certifications at Linn-Benton Community College's Advanced Transportation Technology Center.
With decades of industry knowledge and a deep understanding of fleet operations, Brian collaborates with OEMs, government agencies, and industry stakeholders to implement alternative fuel and technology solutions. His induction into the Clean Cities and Communities Hall of Fame underscores his lasting impact on advancing energy-efficient mobility solutions.

Lucita Valiere

Lucita Valiere is a senior environmental protection specialist and national Tribal program lead with more than 40 years of experience of federal service with the U.S. Environmental Protection Agency (EPA). Her core competencies include full-scale conference planning (more than 500 attendees), Tribal and stakeholder engagement in Tribal consultation and liaison, Alaska Native and rural community engagement, federal-Tribal relations, national and regional Tribal forums, EPA’s West Coast Collaborative, and cross-agency policy advising. She has more than 30 years of experience in grants management as an EPA project officer, contract officer representative, and national Tribal program lead, with experience in grant compliance and post-award monitoring, budget oversight and funding recommendations, and as EPA liaison for the Volkswagen settlement.

She also has experience leading Diesel Emissions Reduction Act funding for Tribes, including overseeing the national Tribal solicitation for requests for application and chairing the national review panel for multimillion-dollar competitive funding processes. She is a recognized national authority on Tribal air quality programs, with demonstrated expertise in conference execution, training delivery, and federal-Tribal coordination. She has a proven track record managing relationships with 574 federally recognized Tribes and Native Villages and facilitating successful energy projects across Alaska and the continental United States.