The U.S. Department of Energy's (DOE) Vehicle Technologies Office has funded hundreds of projects across the country that advance affordable, domestic transportation fuels and technologies.
|Plug-In Hybrid Electric Vehicle (PHEV) Demonstration Program and Social Media Campaign||Alternative Fuel Vehicle Deployment Initiatives||ASG Renaissance||In progress||Mar 2015|
Plug-In Hybrid Electric Vehicle (PHEV) Demonstration Program and Social Media Campaign
The Plug-In Hybrid Electric Vehicle (PHEV) Demonstration Program and Social Media Campaign is an innovative social media campaign and extended drive program designed to stimulate customer awareness and demand for PHEVs by placing vehicles in the hands of social media influencers. The project will conduct extended test drives with selected PHEV ambassadors in the Zero Emission Vehicle (ZEV) states. During these test drives, the PHEV ambassadors will share and document their experiences with friends and followers through their blogs, Facebook and Twitter accounts, photos and YouTube videos to create online buzz around these vehicles.
Learn more about the Alternative Fuel Vehicle Deployment Initiatives.
$450,000 award from DOE
$508,000 matching funds (cost share)