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The U.S. Department of Energy has awarded nearly $400 million to fund hundreds of projects across the country that advance affordable, domestic transportation fuels and technologies.

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Project Initiative/Award Awardee Status Date
Plug-In Hybrid Electric Vehicle (PHEV) Demonstration Program and Social Media Campaign Alternative Fuel Vehicle Deployment Initiatives ASG Renaissance In progress Mar 2015

States impacted:

  • Michigan

Plug-In Hybrid Electric Vehicle (PHEV) Demonstration Program and Social Media Campaign

The Plug-In Hybrid Electric Vehicle (PHEV) Demonstration Program and Social Media Campaign is an innovative social media campaign and extended drive program designed to stimulate customer awareness and demand for PHEVs by placing vehicles in the hands of social media influencers. The project will conduct extended test drives with selected PHEV ambassadors in the Zero Emission Vehicle (ZEV) states. During these test drives, the PHEV ambassadors will share and document their experiences with friends and followers through their blogs, Facebook and Twitter accounts, photos and YouTube videos to create online buzz around these vehicles.

Learn more about the Alternative Fuel Vehicle Deployment Initiatives.

$450,000 Award

$508,397 Local matching funds

Partners

  • Empire Clean Cities